The History behind Mercedes-Benz videos and pictures part 1/2
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| The Mercedes 35 hp the first modern automobile 1901 |
Mercedes was a brand of the Daimler-Motoren-Gesellschaft (DMG). DMG which began to develop in 1900, after the death of its co-founder, Gottlieb Daimler. Although the name was not lodged as a trade name until 23 June 1902 and had to wait until 26 September to be registered legally, the brand name eventually would be applied to an automobile model built by Wilhelm Maybach to specifications by Emil Jellinek that was delivered to him on 22 December 1900. By Jellinek's contract, the new model contained a newly designed engine designated as, Daimler-Mercedes. This engine name is the first instance of the use of the name, Mercedes, by DMG. The automobile model would later be called, the Mercedes 35 hp.
The invention in the 1880s of the high-speed engine and the automobile enabled Gottlieb Daimler and Carl Benz – independently of one another – to lay the foundations for the motorization of road transport. With the help of financial backers and partners, they both invested their private developments in their own enterprises – in Mannheim
In order to gain publicity and a certain distinction for their products, both companies sought a suitable trademark. To begin with, the inventors used their own names – “Benz” and “Daimler” – which vouched for the origin and quality of the engines and vehicles. The trademark of the Mannheim-based company Benz & Cie. remained unchanged, except that in 1909, the cog wheel symbol which had been used since 1903 was replaced with a laurel wreath surrounding the name Benz. But the turn of the century brought a completely new brand name for products from Daimler-Motoren-Gesellschaft (DMG) in Cannstatt: “Mercedes”. So what is the origin of this name?
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